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Why Effective PR Should Be Ongoing

October 21st, 2010

Public relations is about a lot more than press releases. Sure, you can send out a scattering of releases, but to have effective, consistent coverage about your business you must engage in an active PR program. A one-time press release is far less likely to get you coverage than an [...]

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How to Use Twitter for Search

October 15th, 2010

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