Written by Tom Cioni, vice president STOP before you alter your logo at the request of your boss or company owner. At least hold up long enough to help them understand the consequences of changing your brand. Changing a logo to another color, squeezing it to fit a convenient spot [...]
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Being the Brand Police is Hard. A Brand Standards Guide Can Help.July 8th, 2013 |
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SPARK Wins Five 2011 American Graphic Design AwardsSeptember 22nd, 2011 |
SPARK Advertising Names Vice PresidentSeptember 22nd, 2011 |
NEWS: SPARK Collaborates with Menasha Students on New Logo DesignSeptember 19th, 2011 |
Don’t Let Your Brands Hold You HostageMay 5th, 2010 |