Written by Tom Cioni, vice president STOP before you alter your logo at the request of your boss or company owner. At least hold up long enough to help them understand the consequences of changing your brand. Changing a logo to another color, squeezing it to fit a convenient spot [...]
Blog Archives By Month
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Being the Brand Police is Hard. A Brand Standards Guide Can Help.July 8th, 2013 |
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Gatsby’s American Dream Meets PinterestMay 13th, 2013 |
SPARK Advertising Names Director of Business DevelopmentMarch 26th, 2012 |
SPARK Wins Five 2011 American Graphic Design AwardsSeptember 22nd, 2011 |
SPARK Advertising Names Vice PresidentSeptember 22nd, 2011 |
NEWS: SPARK Collaborates with Menasha Students on New Logo DesignSeptember 19th, 2011 |
SPARK Earns National Telly Award for FNB TV SpotMay 6th, 2011 |
SPARK Wins 4 ADDY AwardsApril 1st, 2011 |
Rethink “holiday giving”December 15th, 2010 |
Peter Shankman on Reaching Your Audience, Staying Top of MindNovember 2nd, 2010 |